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CX doesn’t fail in theory ... it fails in policy Hi Reader A quick correction before we get started...Last week, I included a link to the episode guest, Sarah Kinard. Unfortunately, that link went to the wrong Sarah Kinard. I'm sorry about that, y'all. Here is the correct link: Sarah Kinard. Back to it... We talk a lot about customer trust in CX.But when I look at broken experiences, it usually comes down to a simple pattern: we design for the exception instead of the customer. This week’s...
Why delivery isn't enough Customers are absolutely buying deliverables. Let’s not overcorrect that. They want the thing to work. They want it done. They want what was promised, delivered. While recording this week's episode, “The one with the slow CX”, Sarah Kinard helped me realize something important. Deliverables are no longer the only thing customers are buying. They’re also buying confidence. Not confidence in the abstract. Confidence that the deliverables will actually show up. On time....
Assumptions only take us so far. In this week's CX Passport, The one with the DAF CX, my conversation with Dr. Liz Okuma reminded me how common it is for companies to trust their internal view a little too much. Inside the organization, things can feel orderly. Processes make sense. Teams feel confident. It is easy to believe the customer experience looks the same way. But an internal sense of doing fine does not guarantee customers feel the same. We've been looking in the mirror and we've...