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CX Passport

Something New Happened in This Episode...

Published 12 months ago • 1 min read

Something New Happened

Hi there,

This one felt different.

Not just because of the guest (though Jessica “JP” Posey is always electric), but because we were sitting together, in person, recording the very first episode ever at the brand-new Kit Studios in Chicago!

There’s something about a fresh space. New mics. The buzz of being somewhere built with intention. And that intention? It’s not just about soundproof walls or camera angles. This is all about experience.

JP explains how this isn’t an accident:

We are committed to delivering that best possible experience for our customers, whether that is in a software or digital setting or in a physical one like this.

Kit didn’t just launch a studio; they crafted a space that reflects their brand, their values, and their belief that creators deserve better tools, better spaces, and better experiences.

That showed up in everything. How easily we connected our gear. How comfortable the layout was. How the studio made it feel less like work and more like a conversation.

AND…they listened to me. Even right there in the soft launch and first recording, they wanted to know what I thought as a podcaster.

Even before this, we were talking about little tweaks that we might make or or suggestions that you had in order to make that a really plug and play experience as much as possible.

I was excited. Not just because we were in a gorgeous, branded studio. But because it was a real-life reminder that CX isn’t something you turn on when the customer shows up. It’s baked into everything, even the experience of pressing the record button.

Your Turn:

What are some of your favorite examples of an unexpected brand extension that deepened your loyalty to the brand?

Put those tray tables up and buckle those seat belts. Let’s go!

-Rick

P.S. If you know someone who might benefit from this week’s newsletter, please feel free to forward this to them. Or they can sign up here.

What’s on tap this week?…

Host - Rick Denton

Rick believes the best meals are served outside and require a passport

🎤🎞️“The one with the new studio” with Jessica “JP” Posey, Senior Director of CX for Kit in CX Passport Episode 217🎧

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