Change is messy...


Don’t let 'em see it

“Do no harm” might sound like a physician’s credo... but Tori Signorelli makes a strong case that it belongs in the CX playbook, too.

“The truth is… change creates disruption… what you don’t want is for that mess to be their problem, right?”

In her new role at Alaska Airlines, she’s stepping into a classic CX paradox: transformation is exciting... AND it’s messy.

Something breaks.

Something lags.

Something falls through a crack. The business moves fast... and the customer notices the hiccup.

Tori’s approach? Make sure the internal chaos doesn’t become an external issue. That requires more than designing great journeys... it means watching the live journey unfold, daily. Not with a passive dashboard... but with dedicated people who monitor signals, cross-map them to changes, and step in before customers feel the impact.

Boom! CX with accountability. It’s the uncomfortable but essential discipline of owning not just the glory moments, but the maintenance ones, too.

The unsexy stuff. The keep-it-all-working glue.

And when change is inevitable... as it always is... that kind of glue work becomes the front line of customer protection.

Your Turn...

How do you protect your customer experience during times of operational change?

Put those tray tables up and buckle those seat belts. Let’s go!

-Rick

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What’s on tap this week?…


Host - Rick Denton

Rick believes the best meals are served outside and require a passport

🎤🎞️The One With Theater, Hedge Funds, and Guest Journeys – Tori Signorelli E229🎧


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