Real CX Leaders Don’t Need to Wear Pink


Even if it is Wednesday

Finding your voice in customer experience isn’t always easy. Especially when it feels like the industry already has a “cool kids’ table” you’re supposed to sit at.

Beth Karawan shares what it’s like to feel that way…to question the “plastics”.

She also shares what happens when you stop chasing the clique—and start building your own tribe instead.

“Slowly but surely, I found my tribe, as it were, of people who were also questioning the status quo.”

Beth and I first connected over a newsletter I wrote a while back, comparing the tribalism of the CX industry to the movie Mean Girls.

You know the feeling: cliques, trends, gatekeeping... the sense that if you didn’t look or talk a certain way, you didn’t belong.

“On Wednesdays we wear pink” - Karen Smith

When Beth read it, she reached out immediately. Her exact quote?...

"It's like I'm Cady Heron in a world of established CX cliques"

In this episode of CX Passport, she shares what it felt like being a CX professional who didn’t always fit the mold and why the experience often felt like playing the role of the outsider, just hoping to find a place at the table.

Early on Beth felt like something just wasn’t intuitive. “We’ve always done it that way” wasn’t a satisfying answer to her. As she pushed, she felt that push back.

Staying true her thoughts meant risking being left out. It meant speaking up even when the room didn’t want to hear it.

But over time, Beth found what every authentic leader eventually does:

You don’t need the cool kids' approval.
You need your people.

Real CX leadership isn’t about fitting in with whatever the latest trend says is important.

Beth’s journey is a reminder that leadership starts the moment you stop chasing acceptance and start building authentic change.

It’s not glamorous at first. It’s not instant.
But eventually, it’s the only work that actually matters.

Your Turn:

When have you felt the need to push against conventional wisdom and champion something new? Tell me about it by replying directly to this email.

Put those tray tables up and buckle those seat belts. Let’s go!

-Rick

P.S. If you know someone who might benefit from this week’s newsletter, please feel free to forward this to them. Or they can sign up here.

What’s on tap this week?…


Host - Rick Denton

Rick believes the best meals are served outside and require a passport

🎤🎞️“The one with mean girls” with Beth Karawan CoFounder / EVP at Imprint CX in CX Passport Episode 216🎧


Bring CX Passport Live to Your Event!

Excite your attendees, celebrate high value customers, increase conversion, create revenue

Hello?…Is it me you’re looking for?

Let's talk. Sometimes the only way to know if we're the right traveling party is to talk. Grab a time that works for you.

I love Kit and think you will as well. Want to upgrade your newsletter AND help out CX Passport?

Make the change to Kit like I did: https://partners.kit.com/cxpassport

5717 Legacy Drive, Suite 250, Plano, TX 75024
Unsubscribe · Preferences

CX Passport

Your weekly excuse to ghost Slack for 10 minutes. Get proven ideas from CX Passport’s expert guests...quick, sharp, and right to your inbox (You're not following the pod yet? Watch at www.youtube.com/@cxpassport Listen at www.cxpassport.com)

Read more from CX Passport

When connection breaks, even the best intentions fall apart Healthcare should be the ultimate model for coordinated experience. Lives literally depend on it. Yet it’s often the industry most haunted by silos. The specialist doesn’t know what the primary doctor prescribed. The pharmacist sees only half the story. The patient, already anxious, becomes the project manager for their own care. That’s where this week’s guest, Silvi Haldipur, brings real perspective. Her view of healthcare isn’t...

Sometimes the smartest move isn’t to add... We all know the math. It costs less to keep a customer than to find a new one. Every CX leader can quote that line in their sleep. Yet time after time, companies spend their energy... and budgets... chasing new customers while ignoring the ones they already have. I saw this firsthand recently. A product I’ve used for years... one that’s been part of my weekly CX Passport workflow... decided to roll out a bunch of new "premium" features. I didn’t ask...

When I think “customer experience,” I don’t immediately picture steel-toed boots and scaffolding. Yet talking with Alyssa Staats reminded me that CX isn’t reserved for hospitality, retail, or tech. It’s just as relevant... maybe more so... in places where the work itself looks interchangeable. In the world of architecture, engineering, and construction, every project follows strict codes, specs, and materials. On paper, one firm’s output looks just like another’s. But Alyssa pointed out...